AGATE™ e-Media
An innovative communications vehicle
. . . a potential source of revenue!
By providing passengers with dynamic
and relevant information in an entertaining way, AGATE™
e-Media represents a compelling strategy to achieve heightened
passenger satisfaction and increase ridership levels. As
such, it presents transit authorities with significant potential
for an alternate source of revenues through advertising
sales.
The strength
of a defined, consistent and captive audience
With AGATE™
e-Media, transit authorities can offer advertisers
and sponsors the power of a defined, consistent and captive
audience. As a powerful marketing tool, AGATE™
e-Media offers significant advantages over traditional
consumer media.
The power of a
dynamic, immediate and cost-effective medium
• Maximum reach with a
captive and receptive mass audience • High frequency •
Low production rates • Very low cost per
thousand (CPM) • Short production times
and system flexibility provide significant micro-marketing
opportunities • Relevance of information
assures increased attention and retention:
• Messages may be targeted to specific
locations, time of day, day of week and
point of sale mechanisms
• Variable and colorful graphics maintain
audience attention
• Timely promotional and event announcements