During their journey
throughout Montreal’s transit network, 88 % of metro commuters
come into contact with Télécité’s
electronic media displays.
(Found within the trains of the yellow, orange & blue
lines)
• Each week, these same commuters undertake
more than 4 000 000 trips through the metro.
• On average, commuters spend 21 minutes
in the metro for each journey made (one-way).
• They will see a same message, broadcasted
every 15 minutes, approximately seven (7) times
within a same week.
• The total number of commuters will remain
sensibly the same throughout the year.
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